Global music superstar Jennifer Lopez recently expressed her love for the bubbly brand after making it her behind the scenes beverage of choice, stating, “Poppi was my go-to soda on set while filming Cambia El Paso – tastes so good and good for you too!”
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This latest funding round comes as functional soda becomes the fastest growing category in all of beverages (up 465% y/y based on 52-week data from SPINS ending March 21, 2021) with proceeds from the round being used to expand distribution, scale our internal team and continue to invest in major marketing opportunities. We firmly believe in the product we’ve created and consumers’ desire to choose prebiotic soda made with far less sugar, no artificial ingredients and gut health benefits over other soda options on the shelves today,” says Stephen Ellsworth, founder and CEO of Poppi. “We’re really excited to have these new celebrity partners as an extension of our Poppi team – we have no doubt that they will play important roles in helping us scale awareness and grow our community as we continue to challenge big soda. Each can delivers approximately a tablespoon of apple cider vinegar (ACV) alongside sparkling water, real fruit and plant-based sweeteners – the perfect balance of gut-friendly prebiotics that aid in digestion, immunity and glowing skin. Poppi’s latest investors join the fast-growing brand on its mission to reinvent the beverage category with clean, functional and genuinely delicious soda. All are placing their bets on the better-for-you beverage, and they will be joining both Poppi and leading consumer fund CAVU Venture Partners in helping to pave the way for the beloved functional soda brand. Famous names in the music, film and sports industries like Russell Westbrook, the Chainsmokers, 24kGoldn, Kygo, Halsey, Kevin Love, Ellie Goulding, Olivia Munn and Nicole Scherzinger alongside highly-influential social media personalities like Chantel Jeffries, Bryce Hall, Noah Beck, Josh Richards, Griffin Johnson and Blake Gray. As part of their latest round, Poppi is also bringing on a star-studded group of investors from some of pop culture’s most notable personalities. Poppi, the leading brand in prebiotic soda, has closed their latest round of funding led by existing investor CAVU Venture Partners.
The TikTok Viral Beverage Brand Closes $13.5 Million Funding Round with Support from the Sports + Entertainment Industries LEADING PREBIOTIC SODA BRAND POPPI ANNOUNCES $13.5M INVESTMENT ROUND LED BY TOP CONSUMER FUND CAVU VENTURES AND FURTHER BACKED BY CELEBRITY INVESTORS, INCLUDING HALSEY, ELLIE GOULDING, KEVIN LOVE, OLIVIA MUNN AND MORE DALLAS-( BUSINESS WIRE)-Please note revised headline and first paragraph in release dated Aug.